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How Data is a Differentiator for Business Success

How Information is a Differentiator for Industry Luck

Business and sports have always shared an eerie similarity. Both are highly demanding and competitive. A lot of synchronization is required. Both thrive on teamwork and commitment. Both need tools and resources to prioritize and perform. And surely, there are winners and losers.

There is another parallel between the two. Both look forward to adopting new approaches as the competition intensifies.

And so, reinventing the wheel is the need of the hour.

As companies sift through disruption, it’s important for them to embrace the next-gen mindset and technologies to deliver strategic initiatives with ease and precision. Not only can that help them weather this historically challenging environment the best but also take advantage of customer data to bolster decision-making and improve ease of doing business. They must use reimagined data integration solutions that support optimized analytics to help every business user in a company do their jobs better and ultimately serve their customers better – in a rapid and affordable way. That will give them a distinct edge against the competition.

Become More Data-Driven

Data has emerged as a big differentiator in the world of business. Companies that can leverage the complex, bi-directional data feeds of customers better have the maximum chances to win an edge over the competition. Meaning that those who can use the data and extract insights to make proactive decisions can deliver value at the speed of business.

With the advancement in data-driven technology, achieving that isn’t difficult. The good news is that most organizations now have access to modern data integration platforms that employ citizen integrators to take charge of important tasks such as onboarding, ingestion, transformation, and integration. Non-technical users can handle data analytics and other important tasks, simplifying decision-making. Meanwhile, IT users can focus on companies’ strategic initiatives and related tasks to drive innovation.

The bad news is that there are still some organizations that rely completely on legacy solutions that make them analytically-impaired. Their IT teams have to be in place all the time to perform complex EDI mappings and custom coding for data comprehension – which can lead to delays and inaccuracies. This puts a lot of burden on them and the tussle to finish tasks on time only increases.

What they need to do is revamp their technology that puts the onus on all business users to execute data integration. The self-serve capabilities of such solutions help the non-techies monitor and integrate data without a lot of support or complexities. Features like pre-built application connectors, shared templates, monitoring dashboards & intuitive screens, and AI-enabled mapping allow them to execute operations – in a rapid and secure way.

With disruption at its peak, most companies are witnessing an unprecedented, gushing torrents of data. Those who can ensure that they can use all the data to capitalize on investments are able to garner faster returns – and be well-positioned to win.

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