What’s the distinction between Amazon Dealer Central and Amazon Seller Central
What is the difference between Amazon Seller Central and Amazon Vendor Central?
At EDI Here we often get asked by clients and partners ‘What is the difference between trading with Amazon Seller Central and Amazon Vendor Central?’ I came across a great blog recently by Trinity Hartman on Content 26 which lays out in simplified detail, the differences between both Amazon structures for merchants. A brief overview of the blog can be seen here:
If your products are selling very well on Amazon, chances are you may be contacted by an Amazon Buyer to sign up to sell your products through Amazon Vendor Central. But, what is Amazon Vendor Central and how does it differ from what you are doing already on Amazon Seller Central? To answer these questions lets’ take a look at a brief description of both:
What is Amazon Seller Central?
If you are already selling on Amazon, chances are you are using Amazon Seller Central. Amazon Seller Central is the web interface used by sellers to manage and view their orders. If you sell via Seller Central, you’re considered by Amazon as a marketplace or third-party seller. As a marketplace seller, you have different options for managing your virtual storefront. Amazon has a pay-as-you-go system for individual sellers as well as a pro merchant option for high-volume sellers. Pro merchant sellers can also choose Fulfillment by Amazon where Amazon takes care of shipping, customer service, and returns.
What is Amazon Vendor Central?
Amazon Vendor Central is the web interface used by manufacturers and distributors. If you sell via Vendor Central, you’re called a first-party seller. You’re acting as a supplier, selling in bulk to Amazon. Registration on Vendor Central is by invitation only. A tell-tale sign that a company is selling through Vendor Central is the phrase “ships from and sold by Amazon.com.” Only Vendor Central allows enhanced content, which Amazon refers to as A+ content. What is enhanced content? It’s an extended version of the basic product description including scan able text that explains the features and benefits of the product as well as product images and often a comparison chart.